You can’t scale what isn’t aligned.

We help high-growth SaaS companies architect customer experience,

leadership systems, and go-to-market strategy from the inside out.

Advisory, enablement, and transformation for companies scaling with purpose.

You’re building something important. But somewhere under the momentum, you can feel the drag:

  • Misalignment between teams

  • Disjointed customer experience

  • Operational debt slowing you down

  • Cultural cracks no one wants to talk about

  • Pressure to grow without clarity on how

This is where most companies push harder. We help you move smarter.

AlignedCX is a boutique strategy and enablement firm founded by Samantha Murray — executive advisor, GTM & CX strategist, and builder of transformative operating models for scaling companies.

We partner with founders and executive teams to align their vision, their systems, and their people so they can scale customer impact, operational clarity, and organizational integrity.

Who we are

What we deliver

  • Our signature framework for aligning customer-facing teams around value creation.

  • Market positioning and narrative development grounded in purpose, values, and clarity.

  • Leadership team activation through advisory, cross-functional alignment, and executive coaching and mentorship.

  • Performance coaching for high-integrity leaders growing companies with soul for the benefit of humanity.

We serve visionary leaders building the businesses of the future.

We don’t believe in bloated strategy decks or one-size-fits-all playbooks. We design operating models that are clear, adaptive, and human-centered.

How we help

For Series B to IPO SaaS companies facing retention challenges, internal silos, or scale friction.

This engagement helps you redesign your customer experience from the inside out.

We start with deep discovery — mapping the customer journey, uncovering friction in systems, processes, and teams.
Then we tap into four high-leverage optimization levers across workflow, roles, structure, and tech.
Finally, we activate your org with new operating rhythms, success metrics, and enablement layers — so change actually sticks.

Outcomes include:

  • Clarity on what’s working, what’s misaligned, and what’s missing

  • A re-architected post-sale org that operates in sync

  • Empowered teams, smarter workflows, and customer experiences that drive maximum impact

  • Leading indicator dashboards and an experience-led growth model that evolves with you as your business scales

Signature Offering:
The CX Operating Model™

GTM Strategy & Executive Alignment

For founders and executive teams scaling fast and seeking clarity

Whether you’re entering a new market, launching a new product, or merging teams post-acquisition—we help you align your go-to-market strategy across product, customer success, marketing, and enablement.

What we bring:

  • Positioning and narrative development rooted in mission and market truth

  • Internal alignment sessions to unify leadership

  • Operational architecture and process design to scale GTM motion

  • Embedded strategy sprints, workshops, or fractional executive support

Founder & Executive Coaching

For visionary leaders ready to grow from the inside out

This is where business strategy meets human potential.
I work directly with founders and executive leaders to help them reconnect to purpose, unlock their gifts, and lead from alignment—not exhaustion.

We work together on:

  • Vision clarity and energetic coherence

  • Decision-making and emotional regulation at scale

  • Conscious leadership practices, rituals, and mindset tools

  • Blind spot mapping, pattern rewiring, and team dynamic alignment

Ready to optimize
your CX?

Let’s build an experience-led growth engine that’s aligned, scalable, and loved by your customers.